World Sports Museum is a premier global museum dedicated to celebrating the history, evolution and triumphs of sports and athletes from every discipline in the world. Located in Johannesburg, South Africa, the museum will serve as a world-class cultural, educational, and entertainment destination that honors the power of sport to inspire unity, excellence, cultural exchange and human achievement.
We recognize sports as one of humanity’s greatest shared languages, a universal connector that transcends borders, cultures and generations. Our mission is to preserve, showcase and celebrate the greatest sporting moments, legends, innovations and traditions across all disciplines, from mainstream global sports to traditional and emerging athletic pursuits.
Vision
To become the world’s leading sports heritage destination, offering a state-of-the-art museum experience that inspires, educates, and entertains millions of visitors while honoring the enduring legacy of sport.
Mission
To curate and showcase world-class sporting artifacts, stories and interactive exhibits
To promote global sports heritage and cultural diversity
To provide immersive learning experiences for youth, athletes, and visitors
To celebrate legendary athletes, teams and sporting achievements across all eras and disciplines
To support grassroots and elite sports development through education, outreach and partnerships
We believe sports have the power to unite people from diverse backgrounds and foster mutual respect.
We honor the unique traditions and innovations that sports bring to different cultures worldwide.
We aim to inspire future generations through educational programs and exhibits that celebrate greatness in sports.
Discover the legends, the triumphs, and the spirit of athleticism.
